LED signs are light-emitting diodes and are also known as digital displays, reader boards, and electronic signs, among others. They are efficient and effective when it comes to providing ultra-bright light. These LED signs do not burn out because they do not have a filament like the traditional light bulbs. They are categorized into different shapes, colours, and brightness. They can create a standard brightness colour of the images calibrated on it. These LED signs are mostly used by business people to advertise and showcase their business.
They contribute a better part in marketing your business and calling out for clients. As an entrepreneur, you only require the best people and experts to make these LED lights for you. These custom made LED signs are made to your preferences as well as the calibration is done to how you want it done. Getting a professional to calibrate this for you will go a great deal in helping you attract customers. This is especially new customers who do not have an idea of your place and your services.
Why do people love using LED signs?
LED signs are catchy and are the best option when it comes to attracting new clients. Their lighting is made in such a way that it is readable. They tend to give directions to clients on where to find you. A client who sees the LED sign will find it hard forgetting this. They will always have it in mind. They also make it easier for someone to give directions to your business premises. Giving directions to a client might, at times, be tiring, especially if you do not have an address. Using these custom made LED signs, you can easily give them directions. Most entrepreneurs in this digital age have opted to go for these LED signs for their businesses. They contribute to the productivity of the company as well as customer attraction. All these can be achieved if your LED sign is calibrated correctly, with proper lighting and good maintenance. Considering them to be the mouthpiece of your company, they need to be properly and well designed.
There is a lot to think of when it comes to custom made LED signs before achieving what you want. This comes from whether to calibrate the logo, the name, the services, and the website, among others. You would wish to your LED sign to look best but not too much revealing. Any LED light should only have the essential details. This is because you do not want your clients to get the wrong message or have a difficult time trying to figure out what message you are trying to pass.
It is therefore recommended that you have first-hand information on precisely what you need at your fingertips. Most people end up doing the wrong thing when it comes to LED signs. These common mistakes can throw your business of balance and, at times, even out of business. Therefore you need to have all the information on the dos and don’ts of outdoor LED signs.
Mistakes that people make when it comes to installing outdoor LED signs
1. Multiple thoughts per slide
Giving too many ideas on the outdoor sign might be monotonous to read. Focus on your targeted audience and ensure that you do not drift away from this. LED signs that use slides require only the essential things for your clients. This includes time for digestion too. The slides should not be too fast, nor too slow did that people will get bored reading. Displaying too many messages per slide could get the clients confused and would not be able to comprehend the message being passed.
Look for short and specific words to give your customers so that they do not get confused. Ensure that you do not have an essay like sentences on the slides with small fonts. Most of the customers might get bored reading this since they have been reading emails all day. They will completely ignore it if the slides convey such long messages. Keep these messages short and straightforward, and your customers will get bored reading them. The series should also have the right timing, meaning that it should not be too fast nor too slow.
2. Lack of hierarchy
This means that the message series seems not to blend in. The messages being posted should be interconnected so that the message is easily understood. The message in the series is the most important thing you want our customers to see. How then will they see and understand it if they cannot get the initial message being passed? The particular point that you want your customers to get should be repeated several times as well as using maybe different colours for the same.
This will get the client’s attention, and they will understand the message. The language and clarity of the text as well should be functional so that everyone can see and read it correctly. When using a custom made LED sign, you can upload a photo of what you do to pass clear information to the readers.
3. Lack of maintenance
The outdoor LED sign is your gate pass to the clients. If the LED sign is not at all appealing, then nobody would bother reading it. Any damages on the LED sign should be repaired to portray an excellent image to your clients. LED signs require maintenance from time to time that is the lighting, the graphics, among other things. The graphics and lighting may tend to become proactive with time and, therefore, may not be visually clear to read. Any company you choose to do the LED sign installation, they should be able to offer maintenance and repair services from time to time as well. This will help you keep your outdoor LED sign on track for your clients.
Avoiding some of these mistakes will ensure that your custom made LED signs is well installed, maintained, and visually clear to your customers. This should be the case for the messages calibrated on it as well.