A website for any brand or business is important communication, promotion, and commerce channel along with many other functionalities and scalable opportunities. Especially in this digital age, the website for any business has become extremely crucial as more and more consumers are moving towards digital channels for their commerce and communications. But it is always a challenge as to what should the business display on the website besides the usual information so that they can attract, engage, and convert users into customers. The best solution is to display Instagram content on the website.
Why Display Instagram Content On Websites?
Content is immensely important on the website to define the user engagement and conversion rate for the brand as it contains the information that helps the users in making the purchase and investment decisions. Content created by your brand is already there and you are reaping the results of it but to maximize performance, you should leverage Instagram content on the website. Instagram is one of the most popular social media platforms when it comes to the total number of users, engaging content, user engagement level, brand marketing, and much more.
The platform is a massive amount of visual content that can help in grabbing the attention of your website visitors, besides the user-generated content can help in building trust & credibility, and driving traffic to the website with creative and diverse content, and much more. All these benefits show how important Instagram content is for your website so here are some of the best way to embed Instagram content on the website.
Ways To Display Instagram Content On Website
Instagram Feed Widget
First and foremost we have listed the best solution to embed Instagram content on a website. You can use a tool like a Taggbox Instagram feed widget that will help you collect, curate, and embed content from Instagram to your website.
The tool allows you to curate content using hashtags, handles, mentions, tags, etc. from Instagram into a feed. You make customizations to this feed like beautiful themes, layouts, designs, colors, fonts, banners, etc. Besides, it gives you the moderation feature to maintain premium quality content by removing and restricting irrelevant content from the feed. Along with that, you get real-time automatic content updates to your Instagram feed. The additional features like adding custom posts or content, API access, responsive & fast design, mobile-friendly layout, rights management, device compatibility, etc.
Also, you can easily embed your Instagram feed with website CMS like HTML, WordPress, Wix, Shopify, Squarespace, etc. The best part is that this tool is free to use. Along with that, you also get active customer support and easy integration with other social media platforms as well.
Instagram WordPress Plugin
WordPress is one of the most popular CMS and it is highly flexible with a hub of plugins to customize and improve website functionality and features.
WordPress provides a plugin for you to integrate content from Instagram and other social media platforms and embed it into their website as a plugin. The plugin is highly customizable allowing the users to make the feed more interesting and engaging. You can make changes to the layout, styles, design, posts, etc. to personalize it. Besides, you add CTA to your feed or choose what content you want to show and what content you want to hide from your website. You can choose the number of posts you want to show as well. Besides, the additional features are easy adaptability, customized design for WordPress, quick responsive design, multiple feeds, etc.
The downside to this is that you only have the option to integrate this plugin to WordPress and no other website CMS so that limits its audience and scalability. Along with that the security of content & integration, content updates, lagging content, etc.
Embed From Instagram
Instagram itself has an option to embed content from the platform to the website. To do so, firstly you can decide the post that you want to embed on to your website.
Then log in to your Instagram account using a desktop or laptop, go to the post that you want to display on the website, select the menu option on the post, and you will see an option to “Embed Post” on your website. It will give you a code that you can copy and paste on to your website’s HTML in the backend. This is a secure and reliable option too as it is given by Instagram itself. This option is a great way to embed a particular post about your business like testimonials, UGC posts, etc, that can help you showcase your brand image and authority to your website visitors. Bit the challenge is that you can only embed a post at a time that limits its functionality. Besides, it does not even give you the option to customize or design your posts that makes quite dull and basic. Along with that, once the post gets deleted from Instagram, it also gets removed from your website.
Instagram is an immensely popular and beneficial platform for brands and businesses. Its content can help the website in boosting the website traffic, SEO strategy, dwell time, engagement, and overall conversions.
These were some of the best ways to leverage Instagram content on your website so you can choose the best tool that fulfills your requirements and objectives and get started with integration on Instagram to website.