Why Startups Should Get Engaged With Video Production Services
- March 13, 2023
Video is a dynamic media format with a high level of interaction. Video production services‘ widespread use and popularity as a B2C marketing tool encourage organizations to investigate other potential applications, particularly in the corporate sector. As a result, corporate video creation is on the rise, particularly in marketing, sales, onboarding, customer support, human resources, and other areas.
In the following sections, you can see the benefits of video to demonstrate its value in the workplace.
Video production services improve brand awareness
Video content is the most effective approach to promoting your brand. According to studies, around 90% of individuals find new businesses or items when browsing YouTube, with 70% indicating they’ve made a purchase from a brand based on the video production services they’ve viewed. Despite this opportunity, just 9% of small firms use video platforms such as YouTube as part of their marketing plan.
Increase social media engagement
With over 3.6 billion individuals utilising social media, small businesses should make use of these channels. However, more than simply creating a Facebook or Instagram page is required. You must actively focus on developing your community with videos, which includes encouraging social media interaction at all times.
Improves comprehension of your products/services
Research on educating your customers about your business and what you have to offer reveals that video production services are preferred over traditional text articles. 94% of marketers report that videos have boosted the audience’s understanding of their products or services.
It is nearly impossible to convey a product or service using only language. Videos are an excellent approach to educating people on what you’re selling, why it’s essential, and how it works.
Video content is preferred by consumers
Consumers are spending more time online watching videos, indicating that this is their preferred type of video production service. In fact, when asked to choose between several types of information for learning about new products or services, such as e-books, essays, and infographics, 68% said they would rather watch videos.
Videos are more entertaining and more accessible to digest than text stuff. According to research, persons who view video content retain 95% of what they see, compared to only 10% of those who read text content.
Trust is created
One of the essential advantages of video production services for small businesses is that it helps develop trust between you and your audience. With the majority of consumers distrustful of many organizations, video content can help you build confidence with your customers. The impactful power of video content not only helps build credibility but also helps your business in the eyes of your clients.
With statistics showing that 91% of individuals aged 18-34 trust customer evaluations just as much as a friend’s recommendation, you want to take advantage of this opportunity to engage with your target audience.